The Great Day mug sleeve was designed to help transform an ordinary mason jar into a reusable mug for hot or cold beverages. The concept is simple yet effective and the thought behind it has a lot of heart. The phrase "Today is going to be a great day" is the first thing Kimi says out loud each morning. This practice was inspired by her friend BJ Fogg, a behaviorial scientist that Kimi met when they were both about to deliver TEDx talks onstage at TEDxMaui. Fogg's research on daily habits shows that by declaring this simple affirmation every morning, huge positive change can occur in one's life. Kimi has tested his theory ever since and feels that it's a very great idea and habit worth spreading. She drew a happy pufferfish to deliver this message because they always seem to have a smile on their faces.